How Resellers Can Use Asset Finance To Increase Sales?

In the media we are currently being informed that we need to encourage the growth of the economy across all sectors. This will help to stabilise the economy and cost of living through the levels of inflation and interest rates. It also impacts employment levels and international trade. Therefore, it makes sense that we at Baker Leasing Limited, as asset finance specialists, do all we can to support both individual companies in their personal growth plans; and also resellers that need their sales teams to deliver on targets to achieve this growth.  How to help a company in their personal plans is fairly easy to understand. We simply work alongside their directors to support purchasing plans and investments channels by sourcing the ideal asset finance solution, therefore preventing large cash expenditure and allowing for easy to forecast, tax efficient, fixed monthly payments.

So how can we support a sales team to deliver on their targets? The truth is we have been doing this for over 22 years and many of the resellers have worked with us for the majority of time that we have existed. Why? What are the benefits for a reseller to have a finance partner?

Easier to sell - By proactively quoting a monthly fixed lease price you can overcome objections to large capital expenditure, price objections and requests for discounts. It also allows you to up sell additional products and services with minimal increases to the customer repayments.

Protect your customer base - Knowing when your customer’s leasing agreement ends allows you to be the first to upgrade the equipment; therefore increasing customer retention with increased control of renewals and upgrades, allowing you to be ahead of your competitors.

Improved customer service - Offering leasing as an alternative to cash demonstrates that you are considering your customers’ business needs assisting in developing long-term relationships. Giving choice to your customers also empowers them in the purchasing journey.

Enhance your cash flow - You will benefit from quicker payment of invoices and neutralise the credit risk and the need to chase payments.

Baker Leasing work in partnership with a national network of market leading IT and business asset resellers. Providing high quality service is at the core of our business and just one of the many reasons why companies choose to partner with Baker Leasing to offer financial solutions to their customers. We pride ourselves in providing competitive leasing agreements with the ability to process a deal from start to finish within a matter of hours. We go above and beyond simply giving you a quote for your customer, and that is what all of our resellers have come to expect from us. High service levels, repeated training for sales team members, regular meetings with sales managers and company directors to agree further targets and ways to develop and further grow their business. We are happy to be involved in your sales process in whatever format that works for your team. We adjust this process as to what works for the reseller we are partnering with. On top of the standard online training that provided to all sales teams, some like us to speak directly with the customer making the purchase, others like to involve us in online meetings to answer questions and support the salespeople in closing the deal.

Business partnering increases competitive advantage. The direct benefits of business partnering consist in greater competitive advantage through cooperation and even better opportunities of revenue, occupation, and investment in the sector of application.

Partnering takes a new approach to achieving business objectives. It replaces the traditional customer-supplier model with a collaborative approach to achieving a shared objective; this may to improve an existing service or launch an entirely new programme of work. Essentially, the businesses work together to achieve an agreed common aim whilst each participant may still retain different reasons for achieving that common aim. In our case the goal is to increase the sales for the resellers by proactively offering finance solutions to their customers. By training their sales team we make it easier for them to close sales as well.

Business partners must plan and map change effectively. This means understanding the needs of change, likely outcomes, identifying quick wins to build credibility, celebrating milestones achieved, as well as measuring the potential and eventual impact of people solutions. Developing a road map that’s aligned to and has the potential to shape the overall strategy is key. Tracking transition as it progresses through agreed milestones will help ensure success.

With over 22 years of experience, we can truly say we have seen it all and continued to thrive as a business through the ups and downs of the economy. This is why we can say that you can trust in our experience to take care of your business. And from our customer feedback it is clear that we are delivering on our promise: -

“Service level was great yet again. Indeed we never use anybody else for our leasing.”  RH, Director

“Always our first port of call whenever we have any requirements.”  DH, Chief Financial Officer.

“I have to say, that from start to finish, Baker Leasing has been a pleasure to deal with. Thank you for your help.”  JS, Financial Controller.